Website of the week 13/11/2013

Google Crisis Response – Making critical information more accessible in times of disaster.logo_cr

The world has developed to the point where the internet is one of the first places people to turn to for information in times of emergency and crisis. With that in mind, it is only logical that one of the world’s technology heavyweights would leverage its resources to provide people with access to information in times of need.

With incidents dating back to 2005 with Hurricane Katrina in the USA, Google Crisis Response has been providing information for those affected and those offering assistance as a result of natural disaster or human crisis. The latest incidents covered include the events surrounding Super Typhoon Yolanda in the Philippines.

Through partnerships with other organisations including The Red Cross, CARE, UNICEF, World Food Programme, Government organisations and newsagencies Google Crisis Response provides reliable and timely information with news and access to provide assistance to those in need.

In particular Google.org has developed a “Person Finder” tool that aims to reunite families and loved ones and a crisis map showing emergency locations and areas under threat or affected by the current crisis.

Google provides that assistance in the first few weeks following a disaster to provide information for survivors and those seeking to provide assistance.

For me this is a great tool and a very worthwhile community project and I am further heartened about Google’s intent behind this effort by noticing that this section of Google is totally devoid of any advertising.

Well done Google and thankyou.