Back on the 9th of May, Warner and Apple inked a deal allowing Apple to stream Warner Music properties online much like Pandora and Spotify do right now. This could clear the way for more agreements with other rights holders such as Sony.
A music streaming service with Apple could go either way in my opinion. We could have a massive hit like most things Apple tries but it could also fail miserably like Ping, Apple’s failed attempt at social media based around the iTunes catalogue.
Pricing for ad supported streaming looks like it will be free and you may have the option to remove ads for a fee (monthly subscription is my guess).
For me, I love my spotify thank you very much and for regular shows that I love to tune into I have podcasts.
Thankfully, I feel less boxed in to the Apple ecosystem and more free to choose other devices as needed.
That said, I still use the odd Apple product now and then. Kind of an occupational hazard.
UPDATE – It is expected that iRadio will be announced at the World Wide Developer Conference next week on 10th June in San Francisco.
Pandora shares have lost ground on speculation that iRadio is coming out.